Tinkle was acquired by ACK Media in 2007.
Anant Pai was the founder of Amar Chitra Katha. “Mr Pai, said ‘Keep God out of Tinkle’,” recalls Puri, with a little snicker. While ACK was launched with a mission of educating the young ones about Indian culture and heritage, Tinkle was for the young school child to tell his own stories. “So many people in their 20s and 30s tell me that when they got married and moved, they moved with their collection of Amar Chitra Katha,” she adds. It was more of a relationship which progressed with every new edition,” says Reena L Puri, editor of Amar Chitra Katha. “For children born in the early 1990s, these magazines were more than stories enlivened by illustrations. Therefore, Indian magazines, following suit, have launched their own apps and digital subscriptions to keep up. It is no surprise that with the advent of technology, parents are handing down tabs and kindles to inculcate reading habits in their kids. However, due to digitisation, our readers have shifted mediums too,” he explains. Champak is published in multiple languages and our network is still, fairly big. “Our print magazines are doing well in tier-2 cities.
There are certain people who ritualistically pick up a Pinki issue before they step into a train coach and that has not changed, says Awadhesh Kumar Jha, an associate editor of Champak, a children’s magazine by Delhi Press. However, these Indian comics and magazines remain fairly alien to children who, unsurprisingly, exchange Harry Potter trivia like greetings,” Gulshan Rai, founder of Diamond Comics, which is home to brands like Chacha Chaudhary, Pinki, and Billoo, tells Media India Group.Ĭhacha Chaudhary has regaled Indian kids for decades
“Evidently, between Tintin and Asterix, there were many faithful patrons of Chacha Chaudhary, Amar Chitra Katha, Champak and so forth. Remember superhero Sabu? The alien from Jupiter who was Chacha Chaudhary’s constant companion? Or the simpleton Supandi in Tinkle? Or the notorious but intelligent Cheeku from Champak? All these and many more characters from different children’s magazines had been a constant companion of young readers in India, till about early years of the current millennium. However, they have been struggling to hold on to their relevance among the millennials. Children’s magazines had been a constant companion of young readers in India, till about early years of the current millennium Once a rage, Indian comics like Chacha Chaudhary, Champak, Amar Chitra Katha and many more, provided ample choices to children.
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